XR Lab

The Art of Immersion

XR Lab

The XR Lab operates across 4 sites, in order to help organisations integrate emergent technologies such as augmented reality and virtual reality into their work.

We are able to offer advice and access to equipment that can help innovators of varying abilities to create impressive results.

XR Design Sprint 




XR Design Sprint is a new process for answering critical business questions supported by Virtual and Augmented Reality, through design, prototyping, and testing ideas and new marketing concept. By combining immersive technologies and design thinking methodology, we amplify each step of the design process.

In collaboration with OpenHub (UCL), we propose a unique collective and creative experience.