Virtual Reality (VR)
Virtual reality (VR), which offers an experience that is fully immersive. Here, the user effectively blanks out the real world and enters a computer-simulated environment – typically using a special headset or glasses.
Augmented Reality (AR)
Augmented reality (AR), which blends the real world and the digital world by overlaying digital objects or information onto the real world. (Think of the addictive Pokémon GO game, where players could “see” Pokémon characters on the street, and you get the idea.) AR doesn’t require specialist equipment – a simple smartphone with a camera will do.
Mixed Reality (MR)
Mixed reality (MR), which sits somewhere in between the two to create a hybrid reality, where digital and real-life objects can interact with each other. So, for example, the user can move or manipulate virtual elements as if they were right in front of them. This differs from AR, where the user can’t interact with the objects or information being overlayed.
Why extended reality [XR] means business
By providing end to end turnkey XR solutions that support your business needs from inception to completion, XRintelligence enable your organisation to gain a competitive advantage today and tomorrow.
A new sales avenue
Both VR and AR can help build a more intimate connection between products and customers
● AR can enable customers to digitally ‘try on’ personal items.
● AR can help showcase products in the customer’s environment.
● VR can be used to immerse customers in an environment to aid in a
Consider the alternatives to XR for visualizing a new design concept
Oral or textual communication: physically speaking or writing
descriptively about the design.
● 2D plans: hand-drawn, printed or digital technical drawings.
● 3D visualizations: hand-drawn, printed or digital concepts of what the
end result would look like from a user’s perspective, such as architectural
● Physically redesigned environment: effectively, building the concept
The Art of Immersion
The Augmented Reality / Virtual Reality (AR / VR) center of expertise of XRintelligence has been designing and developing for more than 15 years, 3D simulation systems, virtual reality applications, multimedia content enhancement applications for our customers on fixed and mobile platforms in a wide variety of environments.View Our Services